Whitepapers & Reports

Whitepaper

Implementing a Clinical Health Education Program: Regulatory & Legal Considerations

The “Implementing a Clinical Health Education Program: Regulatory & Legal Considerations” whitepaper is a resource of frequently asked questions to guide you through regulatory and legal considerations when implementing a clinical health education program, courtesy of Publicis Clinical Health Partners

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Whitepaper

Implementing a Biopharma Sales Force

The “Implementing a Biopharma Sales Force” whitepaper provides an in-depth guide to the process of establishing a biopharma sales force, including The Basics Checklist, Metrics and Incentive Comp, Recruiting & HR, Training, SFA, Sampling Administration, and more.

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Whitepaper

How the World of Biopharma Sales Training is Changing

Say “good bye” to 3-inch–deep, paper-based modules and lackluster speaker-led PowerPoint slide presentations. Today’s biopharmaceutical sales training is all about offering blended learning solutions. Learn more in this whitepaper from Total Learning Concepts.

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Whitepaper

Multichannel Message Delivery

Learn more about a field-alternative multichannel approach that helps biopharma companies access physicians when & where they want in this whitepaper from Publicis Strategic Solutions Group

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Report

Biopharma Recruiting Forecast 2009 — 2010

In order to provide what physicians are looking for, the new biopharma sales representative today must possess new qualities and characteristics. Learn more about it in this new whitepaper from Publicis Healthcare Recruiting

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Report

What Physicians Want: The Sermo Report

In a nationwide survey conducted by Publicis Selling Solutions and Sermo, physicians were asked to describe the biopharmaceutical sales representative they would most value. Their responses provide a blueprint for redefining the role.

• The traditional role of the sales representative is changing and physicians are saying they need more from us as an industry
• Physicians are asking for a major shift in our sales model, so that our representatives can become partners and consultants, offering customized solutions to fit individual practice needs

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