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“This survey confirms what we have been hearing. The traditional role of the sales representative is changing and physicians are saying they need more from us as an industry. The survey gives us tremendous insight into how we can deliver greater value and spend more quality time with them. Physicians are asking for a major shift in our sales model, so that our representatives can become partners and consultants, offering customized solutions to fit individual practice needs.”
— Rick Keefer, President & CEO of
Publicis Strategic Solutions Group
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