In a nationwide survey conducted by Publicis Selling Solutions and Sermo, physicians were asked to describe the biopharmaceutical sales representative they would most value. Their responses provide a blueprint for redefining the role.
Download the survey report and learn more:
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What Physicians Want: Sermo Report Results of a Sermo "Hot Spot" Physician Survey brought to you by Publicis Selling Solutions |
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Podcast: Reaching Target Audiences – Yesterday, Today and Tomorrow The diversity of pharmaceutical customers and the number of touchpoints available to reach them is increasing. Learn more in this segment of an interview with Rick Keefer, COO Publicis Selling Solutions Group. Duration 2:22 minutes |
For more information about message delivery options for your brand today, contact:
Gaurav Saxena, Business Development, at
dominate@pSellingSolutions.com or call toll-free (866) 616-4777
“This survey confirms what we have been hearing. The traditional role of the sales representative is changing and physicians are saying they need more from us as an industry. The survey gives us tremendous insight into how we can deliver greater value and spend more quality time with them. Physicians are asking for a major shift in our sales model, so that our representatives can become partners and consultants, offering customized solutions to fit individual practice needs.”
— Rick Keefer, President & CEO of
Publicis Strategic Solutions Group
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