Press Releases
Total Learning Concepts Develops Interactive Game-Based Learning System to Train Sales Force for Leading Specialty Company
LAWRENCEVILLE, NJ – June 23, 2008 – Total Learning Concepts, a training content company that specializes in e-Learning, has partnered with a leading specialty biopharmaceutical company to develop an interactive, game-based learning system to provide disease state training for their sales representatives and managers. Total Learning Concepts is a Publicis Healthcare Communications Group Company.
Total Learning Concepts’ Serious Game-Based Learning System is a customizable, game-based learning system that helps pharmaceutical and biotech sales representatives increase their knowledge retention by as much as 10 times, and at a fraction of the development time and cost of custom game-based learning programs.
“Total Learning Concepts’ Serious Game-Based Learning System has enabled our Client to train their sales representatives and managers without having to take them out of their territories,” said Dr. Glen Low, Director of eLearning Strategies for Total Learning Concepts. “The Serious Game-Based Learning System has also made it possible for this Client to enhance its training with effective, interactive, game-based learning, which brings a higher level of effectiveness to both sales representatives and managers.”
Total Learning Concepts’ Serious-Game Learning System includes an online authoring platform for rapidly customizing more than 30 instructionally proven game templates that can be deployed for any number of employees. Learners compete in a fun, engaging Challenge Arena at their own pace and according to their individual availability for training, resulting in increased retention rates. The success of each learning initiative can be monitored by managers, sales trainers, and the marketing department with the system’s QDashboard learner analytics engine.
“The Serious Game-Based Learning System produces knowledge transfer that is 4 times greater than traditional methods, and knowledge retention that is 10 times greater,” said Dr. Low. “By using the Serious Game-Based Learning System, people retain over 45 percent of what they've learned in this same time frame. Serious Game-Based Learning incorporates the latest research in instructional design to offer an entirely new way to engage, motivate, and educate a sales force.”
For more information, please contact Suzanne Burrell at (609) 896-4722 or visit our website at www.tlconline.com.
About Total Learning Concepts
Total Learning Concepts, a leading provider of pharmaceutical and biotech sales training, merges the expertise of their 20 year legacy with training that is timely, innovative and groundbreaking. The company has developed customized training materials used to launch more than 90 pharmaceutical products worldwide, many of which are industry blockbusters. Total Learning Concepts is committed to providing real-world training that can be practically applied for immediate results and outstanding impact.
Web site: www.tlconline.com
About Publicis Selling Solutions Group
Publicis Selling Solutions Group offers a comprehensive range of sales, service, clinical, and managed markets offerings for pharmaceutical and biotech companies. Through its divisions-which include Publicis Selling Solutions, Publicis Clinical Health Partners, Publicis Managed Markets, Total Learning Concepts, and Publicis Healthcare Recruiting-the organization delivers messages to all touch-points on the healthcare continuum from healthcare professionals and managed markets to patients and caregivers. The group's range of services includes field sales teams and support services, recruiting, sales training and content development, clinical health educators, and managed markets account teams. Publicis Selling Solutions Group is a Publicis Healthcare Communications Group company. Website: www.psellingsolutions.com
About Publicis Healthcare Communications Group (PHCG)
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.publicishealthcare.com
About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.publicisgroupe.com
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Betsy Lane
Vice President, Marketing
Publicis Selling Solutions Group
2000 Lenox Drive, Suite 100
Lawrenceville, NJ 08648
E-Mail: BLane@psellingsolutions.com
Phone: (609) 896-4704
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