Press Releases
Pharmagistics and Arista Announce New Contract with Biopharma Company
Providing Sales Force Augmentation and Vacant Territory Services
SOMERSET, NJ – September 18, 2007 – Pharmagistics—the premier provider of direct marketing, PDMA compliance, and specialty logistics for the biopharmaceutical industry—and Arista Marketing Associates—the premier provider of real-time remote prescriber dialogue for biopharma—today jointly announced a significant new business win. Pharmagistics and Arista are both Publicis Healthcare Communications Group companies.
“We are very excited about the implementation of this innovative solution for one of our current clients,” notes Bill Pollock, CEO and President of Pharmagistics. “Our client had three business challenges they needed to address. They needed to augment their field sales efforts in major markets, increase their reach and frequency with currently non-targeted prescribers, and to reach key physicians when territories were vacant due to turnover or disability. This unique solution addresses all of these business issues for our client.”
Arista will be providing Inside Sales Representatives to augment sales efforts, as well as to provide coverage during vacancies. Arista’s Inside Sales Teams reach prescribers via the phone and Internet. Pharmagistics will be fulfilling requests generated for samples, literature, and clinical papers. The project will launch in September to an initial physician audience of 6,000 prescribers.
“This is the first fully integrated project Arista and Pharmagistics will be jointly implementing,” states Shelley Spencer, COO and President of Arista. “The integrated solutions Arista and Pharmagistics can now jointly offer as affiliate companies create synergy and real value for our clients.”
About Pharmagistics
Established in 1986, Pharmagistics delivers a comprehensive yet flexible menu of customized solutions that meet the growing needs of marketing, sales, sales operations, legal/compliance and distribution departments within pharmaceutical, healthcare, and biotech companies. The company’s 120 employees are based in Somerset, New Jersey.
Web site: www.pharmagistics.com
About Arista
Arista Marketing Associates is the pharmaceutical industry’s premier provider of real-time remote prescriber dialogue. Whether it’s a 2-minute product detail led by a highly-trained inside sales representative or a 2-hour peer group discussion conducted by an experienced group moderator, Arista engages prescribers in active product-driven discussions.
Web site: www.artistamktg.com
About Publicis Selling Solutions Group
Publicis Selling Solutions Group offers a comprehensive range of sales, service, clinical, and managed markets offerings for pharmaceutical and biotech companies. Through its divisions-which include Publicis Selling Solutions, Publicis Clinical Health Partners, Publicis Managed Markets, Total Learning Concepts, and Publicis Healthcare Recruiting-the organization delivers messages to all touch-points on the healthcare continuum from healthcare professionals and managed markets to patients and caregivers. The group's range of services includes field sales teams and support services, recruiting, sales training and content development, clinical health educators, and managed markets account teams. Publicis Selling Solutions Group is a Publicis Healthcare Communications Group company. Website: www.psellingsolutions.com
About Publicis Healthcare Communications Group (PHCG)
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.publicishealthcare.com
About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.publicisgroupe.com
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Betsy Lane
Vice President, Marketing
Publicis Selling Solutions Group
2000 Lenox Drive, Suite 100
Lawrenceville, NJ 08648
E-Mail: BLane@psellingsolutions.com
Phone: (609) 896-4704
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