Press ReleasesPublicis Managed Markets and Verticals onDemand Announce Alliance with New Managed Markets CRM SolutionLAWRENCEVILLE, NJ – July 19, 2007 – Publicis Managed Markets, a Publicis Healthcare Communications Group company, will be the first company to utilize VBioPharma Managed Markets Edition — the new Customer Relationship Management (CRM) application by Verticals onDemand — that has been customized to meet the specific needs of National and Regional Account Directors working with managed markets accounts. VBioPharma Managed Markets Edition is the first Software as a Service (SaaS) CRM application for managed markets and comes pre-populated with critical formulary data that is kept up-to-date using web services. About Publicis Managed Markets Publicis Managed Markets (PMM) offers the biopharmaceutical industry comprehensive managed markets solutions including strategy, tactics, and execution. PMM deliverables include pre-and post-launch services across all managed markets channels. PMM Account Management teams provide emerging pharma and biotech companies with the expertise needed to impact managed markets channels for early product commercialization. PMM also delivers coverage for under-represented brands in Big Pharma through the end-stages of the product lifecycle. PMM is part of the Publicis Healthcare Communications Group. About Publicis Healthcare Communications Group (PHCG) Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.publicishealthcare.com About Publicis Groupe Publicis Groupe (Euronext Paris: FR0000130577) is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, from advertising, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services (SAMS) offering healthcare communications, corporate and financial communications, public relations, CRM and direct marketing, event communications, sports marketing and multicultural communications. Website: www.publicisgroupe.com About Verticals onDemand Verticals onDemand leverages the Salesforce Platform to deliver onDemand customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software as a Service (SaaS) operations savvy with the Salesforce Platform, the world’s first multitenant, on-demand platform. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience. Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. Lisa Barbadora Home | About Us | Our Services | RFP Request | Contacts | Case Studies & Results For more information contact us: |
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