LAWRENCEVILLE, N.J.—November 24, 2009—Total Learning Concepts, a biopharma training content and training solutions company specializing in eLearning, has been approved to provide continuing education courses that will enable District of Columbia pharmaceutical sales representatives to earn credit toward maintaining their Pharmaceutical Detailer’s licenses. Total Learning Concepts is a division of Publicis Strategic Solutions Group, a leading provider of multichannel message delivery solutions for the life sciences industry.
Three eLearning courses—Compliance and Pharmaceutical Selling, Clinical Pharmacology, and Selling in the Managed Care Marketplace—have been approved by the District of Columbia Board of Pharmacy. Each course will provide 4 continuing education credits in accordance with the district’s Safe Rx Amendment Act. The law requires employees and independent contractors of pharmaceutical manufacturers to be licensed by the District of Columbia Board of Pharmacy and to earn continuing education credits, among other provisions.
“The Total Learning Concepts team is excited to partner with the District of Columbia Board of Pharmacy in providing high-quality continuing education opportunities to pharmaceutical detailers who work within the District,” said Suzanne Burrell, Vice President of Operations for Total Learning Concepts. “Through the courses, detailers will receive continuing education credits in important areas such as compliance laws and regulations, basic principles of pharmacology, and managed care organization models and market trends,” Burrell added.
Compliance and Pharmaceutical Selling instructs detailers in basic information about compliance laws and regulations and how to apply their knowledge to their everyday promotional efforts. The interactive learning program consists of five eBooks, each of which includes one or more eGames that review, test, and reinforce learner understanding.
Clinical Pharmacology introduces representatives to the basic principles of clinical pharmacology and serves as an ongoing reference guide. Learning clinical pharmacology is crucial to the success of pharmaceutical sales representatives, and mastering basic principles of clinical pharmacology provides a foundational understanding of pharmaceutical structure and mechanism of action.
Selling in the Managed Care Marketplace explains the various managed care organi–zation models, reveals market trends, and examines formularies and cost controls. It also provides insight into the motives that drive several key managed care stakeholders, including payers, plans, providers, and patients.
Total Learning Concepts has submitted several additional programs to the District of Columbia Board of Pharmacy for approval toward continuing education credit for pharmaceutical sales representatives. Further approvals are pending.
For business inquiries, please contact Suzanne Burrell at (609) 896-4722 or visit the TLC website at www.tlconline.com
Media Contact:
Betsy Lane, Vice President, Marketing
Publicis Strategic Solutions Group
Phone: (609) 896-4704
Betsy.Lane@pSellingSolutions.com
www.pSellingSolutions.com
About Total Learning Concepts
Total Learning Concepts, a leading provider of pharmaceutical and biotech sales training, merges the expertise of their 20 year legacy with training that is timely, innovative and groundbreaking. The company has developed customized training materials used to launch more than 90 pharmaceutical products worldwide, many of which are industry blockbusters. Total Learning Concepts is committed to providing real-world training that can be practically applied for immediate results and outstanding impact.
Web site: www.tlconline.com
About Publicis Strategic Solutions Group
Publicis Strategic Solutions Group (PSSG) aligns four high-performing Publicis message delivery companies -- Publicis Selling Solutions, Scientific Voice, Pharmagistics, and Arista Marketing Associates -- under one cohesive leadership team. PSSG provides a comprehensive array of multichannel message delivery solutions—from field teams to virtual representatives, and from speaker bureau management to sample compliance. More importantly, PSSG provides the power and intellect to create and implement a flexible, highly customized message delivery mix designed to match any product situation from prelaunch to late life cycle. Websites: www.pSellingSolutions.com, www.ScientificVoice.com, www.Pharmagistics.com, www.AristaMktg.com
About Publicis Healthcare Communications Group (PHCG)
Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments. Website: www.PublicisHealthcare.com
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