Case Studies

Eye Care Provider Sees Better ROI For Marketing Efforts

A leading provider of eye care products wanted to measure the return on investment of its marketing programs to 37,000 optometrists and ophthalmologists. The company also asked PSSG to augment its field sales representative coverage and to streamline its marketing efforts.

The company historically employed multiple service providers for non-personal marketing projects, and experienced redundancy, additional costs, and lack of control.

The multichannel messaging campaign that PSSG formulated generated incremental sales of nearly $10 million within 32 months, and the company extended its relationship with PSSG to cover its entire marketing portfolio.

Click here to see how PSSG delivered these results.