Case Studies

Sales Surge Team Grows Prescriptions In Key Market Areas

A top 10 biopharma company launching a major new neuroscience product wanted Publicis Selling Solutions to enhance brand adoption and build market share among primary care physicians and psychiatrists. The new drug was competing in an increasingly competitive $11 billion market.

The company required a successful early launch to preserve its dominant market share in the drug class.

PSSG deployed a “surge sales team” in key geographic markets, increasing total prescriptions from 16% to as high as 60% in targeted graphic areas. Prescribers also rated the surge sales team effective in the focused message it delivered, high level of detail, and use of promotional materials.

It takes experts to accomplish results like these. Click here to see how Publicis Selling Solutions did it.