Case Studies

Team Of Clinical Consultants Reverses Steep Sales Decline

Low customer confidence triggered by supply issues and lack of marketing support had caused a leading global pharmaceutical company's product to get stuck in a declining sales trend. Not only did the client lack coverage in 800 targeted hospitals, but a competitor held a majority market share due to a cost advantage.

The complicated nature of the product necessitated that a high-level clinical discussion needed to take place with several difficult-to-reach hospital departments.

PSSG reversed the decline and grew sales by 3%. Within three months, 47 hospitals began to stock the product, and 40 hospitals placed it on formulary. The success of the sales effort enabled the company to expand its field sales force to cover 500 high-priority hospitals of the 800 in the original target group.

Click here to see how PSSG delivered these results.