Case Studies

PSSG Loses No Sleep In Insomnia Drug Outreach

A global pharmaceutical company's reformulation of an established prescription insomnia medication necessitated an outreach program to more than 40,000 retail pharmacists in less than 60 days.

The outreach required astute thinking, a level of professionalism, and an understanding of the company's departmental responsibilities so pharmacists with questions or adverse events could be transferred to the appropriate staff.

PSSG completed the project six days early, with 91% of pharmacists listening to the entire message, and the average call lasting about 5 minutes.

Click here to see how PSSG delivered these results.