Case Studies

Seasonal Pulsing Strategy Grows
Allergy Product Market Share

A leading global pharmaceutical company asked PSSG to plug large in-season gaps that its allergy product was experiencing with a group of 8,000 high-potential targeted prescribers. In addition, the client wanted to compare PSSG's growth in total prescriptions with that of the market share increase delivered by its own sales representatives. Results were measured by comparing a test group of prescribers for PSSG to a control group of prescribers for the client.

PSSG's solution achieved a 13.5% growth in total prescriptions for the year, while the company's sales representatives did not increase market share for the control group.

Click here to see how PSSG delivered these results.