Case Studies

Re-launch Realizes 108% Of Sales Goals In 3 Months

A growing, mid-sized pharmaceutical company needed to immediately expand its hospital sales force to re-launch a newly acquired, specialized hospital/surgical therapy. The client wanted to increase utilization of the therapy by hospital-based healthcare providers, including cardiothoracic, vascular, general, and orthopedic surgeons.

The therapy's competition was well-entrenched in major hospital accounts, and had strong relationships with key opinion leaders. In addition, since the therapy had not been recently promoted, it required a rapid and effective promotional re-launch to deliver solid returns on the investment in the acquisition.

The client was new to the specialized hospital/surgical therapy market and had limited resources and infrastructure to support internal expansion.

PSSG exceeded the client's sales, sales management, and staffing goals. Within the first 3 months of the product re-launch, Publicis Selling Solutions sales representatives achieved 108% of the client's sales goals. 9 out of 10 territories re-launching the product were managed by PSSG representatives — and 92% were converted to the client's hospital sales team.

It takes experts to accomplish results like these so quickly. Click here to see how Publicis Selling Solutions did it.