Case Studies

400+ Sales Team Built Within 7 Weeks

A mid-sized pharmaceutical company posed three challenges for its respiratory product line: increase the share of voice for an existing product, prepare for the launch of a new drug, and expand the sales team.

The existing drug was battling in a highly competitive and heavily promoted respiratory market. There was also uncertainty about whether the new drug would be approved by the FDA. Furthermore, the client's stringent job profile requirements and demanding time schedule required an aggressive recruiting process.

PSS' solutions enabled the client to build a 400+ person primary care sales team within 7 weeks. The strategy worked so well that the client transitioned direct recruiting responsibilities from one of our competitors to Publicis Selling Solutions, resulting in the addition of over 70 direct-hire sales positions.

Neither tight deadlines nor stiff competition nor regulatory uncertainty stops PSS from devising a customized solution that meets clients' goals. To see how Publicis Selling Solutions does it, click here.