Case Studies

Flextime Primary Care Sales Force Expands Market Share

A top pharmaceutical company needed Publicis Selling Solutions to rapidly and effectively deploy a flextime sales force. Seamless alignment with its existing sales team was critical to recover and rebuild market share for 3 allergy brands.

Generic introductions had accelerated a decline in market share and share-of-voice. Two new competitive product launches created a crowded marketplace. Differentiation became a strategic imperative to recapture market share and drive success.

PSSG's results surpassed internal client benchmarks on all 3 products. The client elevated its prescriber audience to include higher-decile physician targets, and specialists including allergists, pulmonologists, and pediatricians.

Composition of Recent Flex Team
	Number of Years

Click here to see how our flextime primary sales force delivered portfolio success in this competitive market.

For more information about message delivery options for your brand today, contact:

Gaurav Saxena, Business Development, at
dominate@pSellingSolutions.com or call toll-free (866) 616-4777

Home