Case Studies

Flex-Time Sales Experts Prove Clear
Winner For Acne Treatment

A mid-sized dermatology-focused company wanted to expand the market share for its prescription retinoic acid acne treatment among primary care physicians, and increase their recommendations for its over-the-counter facial cleanser.

Primary care physicians' usage and awareness of the products had been low. Efficacy and safety concerns caused by competitors' products presented a critical need to differentiate and execute messaging with precision and impact.

Publicis Selling Solutions developed a proof-of-concept approach and assembled a team of flextime sales experts. This formula achieved a 1-year portfolio growth of +50.1%, outpacing the average category growth of +31.8%. Click here to see how PSSG's strategy grew market share and referrals by primary care physicians.