Case Studies

Putting The 'Smart' In Smart Deployment

A top-tier biotech company needed to implement a smart deployment for a regional pilot to evaluate whether its treatment for chronic kidney disease should be expanded to primary care physicians. The client also wanted to change the drug's recommended treatment regimen with primary care physicians from late-stage specialty referral to early intervention for chronic kidney disease.

A competitor had already deployed a 250-person sales force targeting primary care physicians. The change in recommended treatment regimen also necessitated building an awareness of the importance of early intervention in chronic kidney disease.
The client requested that its existing specialty sales force not be disrupted, along with a limited-risk option to explore the regional expansion.

Our solutions resulted in significant increases in recorded diagnoses and recorded treatment of chronic kidney disease among primary care physicians-at only 20% of the annualized cost of its competitor's regional deployment.

Publicis Selling Solutions puts the “smart” in smart deployment. To see how Publicis Selling Solutions' specialist representatives achieved all of our client's goals for 80% less than its competitor, click here.