Case Studies

Bigger Managed Markets Voice For Big Pharma Company

A top pharmaceutical company with 8 under-represented specialty brands needed to increase its share of voice in managed markets in order to optimize the portfolio's formulary status and utilization.

The client asked Publicis Selling Solutions to develop a managed markets pull-through process and execution program for each brand. The company also required ongoing feedback and intelligence on the brands' managed markets status and better alignment between brand strategies and contract guidelines. In addition, several of the brands needed to expand into new managed markets channels such as Veterans Affairs/Department of Defense and managed Medicaid.

Our solutions realized 100% or greater of the targeted goals for all specialty brands in the client's portfolio. Click here to see the specific strategies Publicis Selling Solutions developed.