Case Studies

Unique Specialty Product Launch

Publicis Selling Solutions developed the following winning formula:

• We recruited, hired, trained, and performance-managed a team of clinical specialists.
• We targeted a unique prescriber group, providing critical education in patient identification, treatment motivation, and product differentiation.
• We developed third-party training and certification programs with key associations.
• We defined and executed managed-markets strategies, and initiated the reversal of legislative and regulatory restrictions.

The client internalized the commercialization process by on-boarding Publicis Selling Solutions’ clinical sales specialists and managers, and is now using the Publicis Evaluate-to-Hire™ recruiting model for all new hires.

Also, the company initially increased its brand support in managed markets with a Publicis Managed Markets account team; all of those original team members have since been converted to internal positions.

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