Case Studies

Unique Specialty Product Launch

An emerging pharma specialty company needed assistance in launching a unique addiction/dependency product—the market’s first opportunity for true outpatient treatment.

One obstacle was that the company lacked infrastructure and resources to commercialize the product. In addition, its previous product line was launched with significant regulatory restrictions, and the specialty company had experienced only limited success in the product class.

Other requirements included the need for specialization or prescribing certification, and an empathy-driven, consultative sales team.

Our solutions resulted in significant and consistent annual sales volume increases of greater than 50% per year, and the product reached $500 million in sales in 2008. The company has expanded its sales force 7 times since the launch, growing to a team of 195.

Results like these don’t happen accidentally. Click here to see the specific selling strategies Publicis Selling Solutions employed to create this $500 million blockbuster.