Case Studies

Positive Test of Phone-based Smoking Cessation Counseling

Two regional health insurance companies wanted to test whether phone-based smoking cessation counseling was more effective than delivering counseling by mail. PSSG counselors helped provide both versions of the program to more than 26,000 enrollees over three years. Approximately one-third of the smokers participated in phone counseling while two-thirds chose the mail option.

The phone-based counseling proved to be 33% more effective than the mail-delivered smoking cessation program. Approximately 80% of participants who received counseling via phone remained in the program through at least the third month while less than 60% of mail program participants continued through that milestone.

Click here to see how PSSG delivered these results.