Case Studies

Positive Test of Phone-based Smoking Cessation Counseling

Program Is 33% More Effective Than Mail

PSSG consultants helped two regional health insurance companies test whether phone- or mail-based smoking cessation counseling was more effective. The phone-based counseling proved to be about 33% more effective, with approximately 80% of participants who received phone counseling remaining in the program through at least the third month vs. less than 60% of those who chose the mail option. To discover how PSSG did this, Click here.

Case Study #1003smo

Team Of Clinical Consultants Reverses Steep Sales Decline

Grow Business Per Targeted Hospital By 3%

A team of PSSG clinical consultants reversed the decline of a complicated pharmaceutical product and grew sales by 3%. Within three months, 47 hospitals began to stock the product, and 40 placed it on formulary. To discover how PSSG did this, Click here.

Case Study #703c

PSSG Loses No Sleep In Insomnia Drug Outreach

Contacts 40,000+ Pharmacists In 46 Days

PSSG designed and implemented an outreach program to more than 40,000 retail pharmacists to educate them about the reformulation of an insomnia drug, completing the project six days early with 91% listening to the entire 5-minute message. To discover how PSSG did this, Click here.

Case Study #702t

Eye Care Provider Sees Better ROI For Marketing Efforts

Multichannel Campaign Adds Nearly $10 Million In Sales

The multichannel messaging campaign that PSSG formulated for a leading provider of eye-care products generated incremental sales of nearly $10 million within 32 months, improved its return on investment, and streamlined its marketing. To see how PSSG did this, Click here.

Case Study #N309

Clinical Consultants Resuscitate Cardiovascular Drug Sales

Increase Revenue By 12%

PSSG helped increase sales volume for an injectable cardiovascular drug by 12%, or $8 million, in 400 target hospitals even though the drug's manufacturer withdrew coverage by dedicated sales representatives. To learn how PSSG's team of clinical consultants achieved these results, Click here.

Case Study #603c-CONSL

Seasonal Pulsing Strategy Grows Allergy Product Market Share

Achieves 13.5% Growth vs. No-Growth Control Group

In a test against a client company's sales representatives, PSSG delivered a 13.5% growth in total prescriptions for an allergy drug. Sales for the client's sales reps, however, remained flat. To learn how PSSG did this, Click here.

Case Study #701t-PULS

Surge Sales Team Grows Prescriptions In Key Market Areas

Delivers Gains Up To 60%

PSSG helped launch a major new neuroscience product by deploying a highly trained and experienced “sales surge team.” To learn how this tactic achieved market share gains of 16% to 60% in key geographic areas, Click here.

Case Study #9001-SUR

Midsize Pharma Hospital Sales Force Expansion

Re-launch Realizes 108% Of Sales Goals In 3 Months

PSSG's sales and marketing strategies achieved 100% or more of the targeted goals for a top pharmaceutical company's 8 under-represented specialty products while also expanding into new managed market channels. To learn more about how PSSG increased the share of voice for all 8 products, Click here.

Case Study #7011-HEX

Bigger Managed Markets Voice For Big Pharma Company

Solutions Attain 100% Or Better Of Targeted Goals

PSSG's sales and marketing strategies achieved 100% or more of the targeted goals for a top pharmaceutical company's 8 under-represented specialty products while also expanding into new managed market channels. To learn more about how PSSG increased the share of voice for all 8 products, Click here.

Case Study #7003-MM

Dual Ownership Brings Added Value to Physicians' Practices

Improves Market Share, Physician Access & Satisfaction

A top pharmaceutical company reduced their sales force's calls by 30%, while increasing market share, gaining greater access to physicians, and achieving higher overall satisfaction when Publicis Selling Solutions paired their clinical sales representatives with a team of PSSG's specialized customer services experts. To learn more, Click here.

Case Study #7007-CSR

Off-Hours Emergency Room Team Delivers

Achieves Significant Sales & Market Share Increase

PSSG delivered a weighted market share growth of +2.1 points across all regions and helped an IV antibiotic and fixed-dose combination pain therapy exceed annual forecast growth by enlisting new prescribers in emergency rooms during off-hours. To learn more about how this strategy helped the Top 10 pharmaceutical company expand its market share across all regions, Click here.

Case Study #7003-HER

Flextime Sales Experts Prove Clear Winner For Acne Treatment

Grow Primary Care Market Share and Recommendations

Publicis Selling Solutions' proof-of-concept approach and team of flextime sales experts achieved a 1-year portfolio growth of +50.1% for a prescription acne treatment, and a statistically significant gain in physicians' recommendations for an over-the-counter facial cleanser. Click here to see how PSSG cleared these hurdles.

Case Study #7004-DERM

A Novel Sales Approach For New Insomnia Drug

Solution Achieves 113% of Sales Goals and #1 Rank

PSSG's novel approach to marketing a new insomnia medication attained 113% of the client's first-year sales goals and was ranked #1 in sales force effectiveness. To learn more about how we provided market intelligence and logistical support to exceed all of the company's performance-based goals, click here.

Case Study #7002-CNS

Flextime Primary Care Sales Force Expands Market Share

Surpasses Benchmarks For All 3 Allergy Brands

A portfolio of 3 allergy brands expanded its market share and elevated its prescriber audience despite generic introductions and 2 new competitive product launches. To learn how PSSG's flexible solutions pulled this off, click here.

Case Study #7008-CS

Unique Specialty Product Launch

Commercialization Achieves 262% Sales Increase

Launching a product is a daunting challenge for any marketing team, but imagine the difficulty of launching a new brand with little infrastructure and few resources. To learn how Publicis Selling Solutions helped an emerging specialty company do it right, click here.

Case Study #7001-CS

Putting The 'Smart' In Smart Deployment

Biotech Drug Utilization: Twice the Results For Only 20% Of Competitor's Cost

At only 20% of the cost of its competitor's initiative, Publicis Selling Solutions' smart deployment of a regional expansion for a biotech company's chronic kidney disease treatment more than doubled its utilization. To learn more about our cost-effective approach, click here.

Case Study #7004-CKD

Aggressive Expansion of Primary Care Respiratory Sales Force

400+ Sales Team Built Within 7 Weeks

Publicis Selling Solutions increased an existing product's market share and helped launch a new entry by building and deploying a sales team in only 7 weeks. Stiff competition and regulatory uncertainty required an aggressive timeframe to create market impact. Despite tight deadlines and stringent job profile requirements, Publicis Selling Solutions' recruiting experts built a team that exceeded the client's expectations. To learn more, click here.

Case Study #7009-SEP