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Articles

Redefining the Salesforce Landscape to
Navigate New Territories

From the June 2008 issue of PharmaVoice. Used with permission.

Over the past decade, the industry has invested in new tools and technologies to meet the rising pressures of meeting sales goals caused by drying pipelines, patent expirations, managed care, and dwindling sales forces. The real need, however, is for a dramatic shift in thinking around processes...

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