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Articles
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SafeRx Amendment: A Harbinger of the Future for Pharma? This article discusses the increasingly restrictive regulatory environment for biopharmaceutical and medical device manufacturers at the state and local level, in particular the impact of the October 2008 Safe Rx Amendment Act. Appeared in Spring 2010 SPBT FOCUS. Used with Permission. |
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How MSLs Can Help Get Biopharma's Groove Back This article, authored by Rick Keefer, President & CEO of Publicis Strategic Solutions Group, lays out 8 vital steps the industry can take to ensure that Medical Science Liaisons continue to be viewed as trusted members of the healthcare team. Appeared in October 2009 PM360. Used with Permission. |
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When Do Comparative Claims Become False Claims? This article authored by Richard Lev, JD, Chief Compliance Officer at Publicis Strategic Solutions Group is part of an ongoing series highlighting biopharma compliance issues and describes the increasing risk of overly aggressive promotion. Appeared in January 2010 PM360. Used with Permission. |
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"eLearning 101" taps the collective wisdom of 8 respected biopharma training leaders as they discuss an array of cutting edge eLearning initiatives, including game-based learning, eLearning metrics, mobile learning, virtual preceptorships, eCertification, and more. Appeared in March 2010 Medical Marketing & Media. Used with Permission. |
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A cross section of industry players peer into the crystal ball to offer their predictions of what drug sampling may look like in the not-too-distant future. Appeared in August 2009 MedAdNews. Used with Permission. |
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Boost Retention Rates with Serious Game-based Learning Learn more about the application of serious games in biopharma in this Total Learning Concepts/Publicis Selling Solutions article that appeared in the spring 2009 issue of SPBT FOCUS. Appeared in Spring 2009 SPBT FOCUS. Used with Permission. |
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Four Trends Drive the Future of Sampling Rick Keefer, President & CEO of Publicis Strategic Solutions Group, details four trends that will shape the way drugs are sampled in the coming years in this interview with MedAdNews. Appeared in August 2009 MedAdNews. Used with Permission. |
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PharmaVOICE 100 Most Inspiring People Publishing the fifth annual special issue featuring 100 of the most inspiring individuals in the life-sciences industry, PharmaVoice features Rick Keefer, President of Publicis Selling Solutions Group. Appeared in July/August 2009 PharmaVoice. Used with Permission. |
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Readers were asked to prognosticate on the future and identify the top trends they expect to shape the industry in the coming year and beyond. Rick Keefer, President of Publicis Healthcare Communications Messaging Group speaks out on pages 23-24 of the magazine (pg 22-23 of the PDF)... Appeared in November/December 2008 PharmaVoice. Used with Permission. |
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The New Blended Sales Model: Are Clinical Health Educators in the Mix? As the industry becomes increasingly more complex, biopharmaceutical companies are recognizing the need to deliver messages to a widening range of customers, including managed markets, patients, pharmacists, and of course, physicians. Read more in this guest commentator article by Rick Keefer, COO Publicis Selling Solutions Group... Appeared in September 2008 PM360. Used with Permission. |
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As the industry turns its attention toward specialty products in the hopes of filling drying pipelines, smaller pharma and biotech companies may find themselves in the drivers seat.. Appeared in September 2008 PharmaVoice. Used with Permission. |
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Redefining the Salesforce Landscape to Navigate New Territories Over the past decade, the industry has invested in new tools and technologies to meet the rising pressures of meeting sales goals caused by drying pipelines, patent expirations, managed care, and dwindling sales forces. The real need, however, is for a dramatic shift in thinking around processes... Appeared in June 2008 PharmaVoice. Used with Permission. |
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Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry... Appeared in January 2008 PharmaVoice. Used with Permission. |
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In the future, the salesforce army of today will be but a distant memory as a new sales model emerges that uses sophisticated selling techniques, technologies, and education to support rep's interaction with physicians and other healthcare providers in the continuum... Appeared in Nov/Dec 2007 PharmaVoice. Used with Permission. |
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Is the Decile Model Becoming Outmoded? For years pharmaceutical sales teams have targeted physicians based solely on their prescribing volume. Technology advances, process enhancements, and new messaging formats are offering new and improved ways of accessing physicians... Appeared in Oct 2007 PharmaVoice. Used with permission. |
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The Face of the New BioPharma Rep With today's sales force in flux, pharma is looking to a new sales elite. Take a look inside "tomorrow's" sales force... Appeared in Pharmaceutical Executive magazine. Used with permission. |
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Until Recently, Building Up Pharma's Arms Race of Reps Since reps were the primary influencers of physicians’ prescribing behaviors, increasing the number of feet on the street proved that companies were hard at work, with reps reaching the high prescribers with as much frequency as possible. The “mirrored” or “pod” sales force—criticized today by many—was an insurance policy of sorts back then, intended to gain greater message penetration than the competition. This approach was considered safe... Appeared in Pharmaceutical Executive magazine. Used with permission. |
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