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Articles
"The New Blended Sales Model:
Are Clinical Health Educators in the Mix?"
From the September 2008 issue of PM360. Used with permission.
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As the industry becomes increasingly more complex, biopharmaceutical companies are recognizing the need to deliver messages to a widening range of customers, including managed markets, patients, pharmacists, and of course, physicians. Read more in this guest commentator article by Rick Keefer, COO Publicis Selling Solutions Group... |
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